Around 45 percent of all employees in the Austrian automotive industry are currently working in Upper Austria. The export ratio in this area is 85 percent. The prevailing structural change in the mobility sector has a significant impact on the Upper Austrian economy and location. For an export-oriented federal state such as Upper Austria, further developments in the automotive sector are essential to maintain economic stability and secure many jobs in the region. Structural change is driving a range of new technologies and system innovations. Developments in the powertrain sector towards alternative drives will lead to serious shifts in the value chains. New, innovative mobility services and digitalized vehicle systems will become increasingly important in the future.