Upper Austria's #upperVISION2030 business and research strategy is integrated into the location partners' objectives system. The interaction of the individual protagonists ensures close coordination with corresponding strategies. A major contribution of the location partners is to see the region as a whole and actively shape the strategy process. Each location partner needs the freedom to act on its own. Nevertheless, transparency, coordinated measures and the use of synergies in the central fields of action are essential for the successful implementation of the business and research strategy. Within the framework of the control model, the interaction of all the protagonists involved is to be ensured.